what the course includes

It includes these 5 goodies::

  1. BUSINESS CASE STUDY: HOW I WENT FROM NO EXPERIENCE TO A WORLD-CLASS WRITER WITH THE 10,000 EXPERIMENT RULE 
    Without any formal training, over the last three years, our team used the 10,000 Experiment Rule to write dozens of articles in Fortune, Forbes, HBR, Time, Inc, Entrepreneur, CNBC, Observer, Quartz and Business Insider that were read nearly 10 million times. 

    In this case study, I share how we identified the top writers on the Internet, consulted with them and dissected their writing, and then used those lessons to perform over one thousand experiments. 
     
  2. INTRODUCTION TO THE 10,000 EXPERIMENT RULE
    Perhaps the most popular current success formula is the 10,000-hour rule popularized by Malcolm Gladwell. The idea is that you need 10,000 hours of deliberate practice to become a world-class performer in any field.

    Research now tells us, however, that this formula is woefully inadequate to explain success, especially in the professional realm. A 2014 review of 88 previous studies found that “deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued.”

    This means that deliberate practice may help you in fields that change slowly or not at all, such as music and sports. It helps you succeed when the future looks like the past, but it’s next to useless in areas that change rapidly, such as technology and business.

    What Edison and others (see more examples below) teach us is that we should maximize the number of experiments, not hours. Instead of the 10,000-hour rule, we need what I call the 10,000-experiment rule.

    Throughout history, the scientific method has arguably produced more human progress than any other philosophy. At the heart of the scientific method is experimentation: develop a hypothesis, perform a test to prove the hypothesis right or wrong, analyze the results, and create a new hypothesis based on what you learned. The 10,000-experiment rule takes this proven power of experimentation out of the lab and into day-to-day life.

    In this article, I walk you through the 10,000 Experiment Rule and why it's so powerful.
  3. EXPERIMENTATION 101 WHITE PAPER
    Wondering how to actually get started? In this white paper, we walk you step-by-step through how to build up a portfolio of potential experiments, narrow the list down to the best ones, create valid experiments, collect data, and analyze the results. 
     
  4. SUMMARY OF ACADEMIC RESEARCH ON 10,000 EXPERIMENT RULE
    Given space constraints in the article, we were only able to touch the surface of the academic theory behind the 10,000 Experiment Rule. Here, you'll get a deep dive on 50+ years of research. 
     
  5. LIST OF CUTTING-EDGE TOOLS TO USE FOR YOUR EXPERIMENTS 
    New tools have made doing experiments drastically easier and faster. I'll share my top experimentation resources with you in addition to how I use them. 

What’s the catch?

There isn’t one. I love building relationships with people, and I think one of the best ways to start a relationship is by giving.